VP – Analytics & AI

Magesh

Magesh

With over 15 years of experience in analytics and AI, including 12 years at DAT, Magesh specializes in building AI agents, workflow and operational automations, and data-driven products that help to scale without adding headcount.

He brings deep hands-on expertise across GA4, Data Studio, Power BI, Datorama, and custom dashboards, alongside a strong foundation in data science, translating raw data into systems that run themselves.

Before DAT, Magesh served as Analytics Lead at iProspect, where he sharpened a focus on turning analytics into repeatable, scalable execution. Magesh holds an MS in Artificial Intelligence from Dalarna University, Sweden.

Expertise

What Magesh Writes About

AI Agents & Automation

Designing AI agents and automations that remove manual work from reporting, QA, and campaign operations.

Product & Dashboard Development

Building products and custom dashboards across GA4, Data Studio, Power BI, and Datorama that agencies actually use.

Data Science for Marketing

Applying data science methods to uncover patterns in performance data and turn them into action.

Analytics Strategy & Operations

Lessons from leading analytics at iProspect and 12 years scaling execution at DAT.

Articles

Featured Insights

Analytics

Why Agencies Struggle With GA4 Decision-Making

GA4 alone doesn't drive better decisions. Here's how agencies turn analytics into repeatable, scalable execution.

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Reporting & Dashboards

The Simple Guide to Google Looker Studio

What Google Looker Studio is, its key benefits and features, and a step-by-step walkthrough for building your first report.

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Let's Connect

Let's Talk Execution

Whether you're scaling a digital agency, exploring AI-powered delivery, or looking for a reliable white-label execution partner, let's discuss how Digital Analyst Team can help.