Day Parting Tool

Suggests bid changes based on performance during specific hours of the day.

Day Parting Tool

This tool checks the performance of campaigns on Key Performance indicators (KPIs) by day of the week and the hour of the day to suggest

  • Days when the campaigns can be paused
  • Hours when the campaigns can be paused
  • Positive bid modifiers by hour by campaign
  • Negative bid modifiers by hour by campaign