Ad Copy A/B Tests

Identifies Champion's adcopy for each adgroup based on statistically significant tests

Ad Copy A/B Tests

PPC Ad copy drives Click Through Rates (CTR) that determines your Quality Score that affects your average position and CPC. So, it’s really important to have the most effective ad. We have developed and deployed a tool A/B tool that identifies best performing ads by ad group. We use t-tests and chi-squared tests to ensure that the differences in performances are statistically significant. The client use this information to pause the worse performing ads and create new ad copy (challenger) to pit against the best performing ads (champion). Using this cyclical process, the client continuously enhance the quality of their ad copy.